SET-listed property developer Sansiri is set to launch 29 new projects in 2025, valued at a combined 52 billion baht, as it pivots towards the upper-end market segment. Despite a lower number of projects compared to the previous year, the company aims to boost presales by 6% to reach 53 billion baht, citing continued strength in high-end purchasing power.
Sansiri’s president, Uthai Uthaisangsuk, noted that economic challenges, including difficulties in securing mortgage approvals, have impacted the affordable housing sector. In contrast, demand in the premium segment remains stable. “The market faced significant challenges last year due to economic conditions,” he said. “While we hope the downturn has bottomed out, a swift recovery is unlikely.”
In response to market conditions, the company is adjusting its project mix. This year, 57% of new developments will be in the premium segment, an increase from 35% in 2024. The mid-range segment will see a reduction to 25% from 43%, while affordable housing will account for just 18%, down from 22% last year.
Joint ventures will play a more significant role in Sansiri’s strategy, with seven projects valued at 19.5 billion baht, compared to six joint ventures worth 8.6 billion baht in 2024. The company has also partnered with Japanese developer Mitsui Fudosan, which will collaborate on two high-end housing projects this year. Existing joint venture partners, including Tokyu Corporation and XSpring Asset Management, will continue working with Sansiri on additional developments.
Last year, Sansiri launched 43 projects worth 46.5 billion baht and recorded 50 billion baht in presales, a 2% increase from 2023. Transfers rose by 13% to 43.7 billion baht. By the end of 2025, the company aims to achieve 53 billion baht in presales and 46 billion baht in transfers, representing annual growth of 6% and 5%, respectively.
Industry executives and company officials were present at the announcement of Sansiri’s 2025 business strategy.SET-listed property developer Sansiri is set to launch 29 new projects in 2025, valued at a combined 52 billion baht, as it pivots towards the upper-end market segment. Despite a lower number of projects compared to the previous year, the company aims to boost presales by 6% to reach 53 billion baht, citing continued strength in high-end purchasing power.
Sansiri’s president, Uthai Uthaisangsuk, noted that economic challenges, including difficulties in securing mortgage approvals, have impacted the affordable housing sector. In contrast, demand in the premium segment remains stable. “The market faced significant challenges last year due to economic conditions,” he said. “While we hope the downturn has bottomed out, a swift recovery is unlikely.”
In response to market conditions, the company is adjusting its project mix. This year, 57% of new developments will be in the premium segment, an increase from 35% in 2024. The mid-range segment will see a reduction to 25% from 43%, while affordable housing will account for just 18%, down from 22% last year.
Joint ventures will play a more significant role in Sansiri’s strategy, with seven projects valued at 19.5 billion baht, compared to six joint ventures worth 8.6 billion baht in 2024. The company has also partnered with Japanese developer Mitsui Fudosan, which will collaborate on two high-end housing projects this year. Existing joint venture partners, including Tokyu Corporation and XSpring Asset Management, will continue working with Sansiri on additional developments.
Last year, Sansiri launched 43 projects worth 46.5 billion baht and recorded 50 billion baht in presales, a 2% increase from 2023. Transfers rose by 13% to 43.7 billion baht. By the end of 2025, the company aims to achieve 53 billion baht in presales and 46 billion baht in transfers, representing annual growth of 6% and 5%, respectively.
Industry executives and company officials were present at the announcement of Sansiri’s 2025 business strategy.
